Wednesday, August 22, 2018

Imposter Syndrome



Not very many people like to sell.

When you decide to become an entrepreneur, however, likely you face to the reality - whether you like it or not, you have to be the sales person of your own business.


So you step out of your comfortable zone and go to the public. Talk about your business. Advertise.

But you may have a difficulty to speak highly about yourself and your business.

Why, you can say something good about someone else's business, but it is hard to do the same thing to yourself!

This psychological pattern is called imposter syndrome.
A serious, hard working person tend to have this feeling.

They can't feel they are good enough to say such a good thing about themselves. They even feel they are like a fraud.

 
Here are two local entrepreneurs in Digby and area sharing their own experiences of their journeys.
After so many years in business, they may look like confident business owners, but they are not, just like you.

Watch the video and listen how they have been dealing with it, and what keeps them going.





Saturday, April 22, 2017

Copywriting 101 - April 25th Tuesday



What is copywriting?


Copywriting is a significant type of writing based on the psychology of human behavior. It has a clear purpose - It's for promotion.

In this study session we are going to cover:
  • Copywriting basic rules
  • Why does copywriting work?
  • What you should learn from a Zen master
and more...

Tuesday April 25th from 6-8pm at NSCC Digby Room #118
Anyone who is interested in marketing is welcome!

Sorry for the short notice.
Hopefully see you then!



Monday, March 20, 2017

Digby Marketing Study Session 3 - Mar 20 (Mon)

The study session is happening this evening - March 20th, 2017 (Wed) at 6:00pm.

Where: Nova Scotia Works Digby office (Evangeline mall, 87 Warwick Street, Digby)
 
This session will cover:
  • The effective promotion channels in Digby and area
  • How to connect with people
  • Tips to find the right method for you

We will analyse an actual marketing plan for a local event as a case study.

Hope to see you then!

Thursday, March 9, 2017

Digby Marketing Study Session 3 - Coming Soon

The 3rd session of Digby marketing study group session has been scheduled!

When: March 14th, 2017 (Tue) 6pm~8pm
POSTPONED DUE TO THE STORM
Possibly 20th (Mon) or 28th (Tue)

Where: Nova Scotia Works Digby office (Evangeline mall, 87 Warwick Street, Digby)
 
This session will cover:
  • The effective promotion channels in Digby and area
  • How to connect with people
  • Tips to find the right method for you

We will analyse an actual marketing plan for a local event as a case study.

Try the homework and bring the result to the next session.
1. Design Your Structure (PDF)
2. What You Need (PDF)

Sharing your idea with others, you will be able to examine your plan and do the fine tune-up.


Contact us if you have any question.

Hope to see you on Tuesday March 14th!

Wednesday, March 8, 2017

Digby Marketing Study Session 2 - Digest #4~5

Finally the latter half of the last session digest is up!

Structure and Strategy for A Successful Business

To achieve your goal, you need to find the path. But how?
In the last session we discussed:
  • How to find the business that fits you?
  • How to make people choose you?
  • Where to meet potential customers?
and more...


Following the first 3, here are the remaining 2 video clips.
This time there is homework. Please try with the 2 detailed instructions (link below) and bring your work to the next study session.


4. Describe Your Business in 30 seconds (7:51)


 


2. Structure and Resources (9:33)


 



 

Work:
1. Design Your Structure (PDF)
2. What You Need (PDF)



If you have any question, please feel free to contact us.

Friday, February 24, 2017

Digby Marketing Study Session 2 - Digest #1~3

Regardless the difficulty to schedule the date due to the storm, our 2nd study session went really well.
Thank you all for the support!


Structure and Strategy for A Successful Business

This time we discussed about the strategy and structure to develop a successful business.
We covered:
  • 4 skills you need for business development
  • What is a business model? Why?
  • How to find your own business model?
and more...


For those who couldn't make it, here are the first 3 video clips.
In the end of the video #3, there is more detailed explanation about the work.


1. 4 Skills To Develop A Business (1:02)




2. Product Type And Strategy (6:52)




3. Business Model (6:37)



Work: Tweak The Leader (PDF) 


If you haven't read the pre info for this session, read this previous page.


More digest videos are coming soon.
Stay tuned!

If you have any question, please feel free to contact us.

Sunday, February 19, 2017

Sales Funnel and Structure

Successful businesses always follow an orthodox pattern called 'Sales Funnel'.

Why it's orthodox? Because it works!

This video will bring what you have learned in the previous ones (Business Model, How to Make Profit) together.


Sales Funnel and Structure

 
 
 
 
In our next group session, we will do more work to explore and clarify your own:
  • business/product concept
  • business/product idea
  • marketing and sales plan
  • business plan