Digby Marketing Study Group - Session 1

Thank you everyone!

The first Digby Marketing Study Group session was a great success.


For the participants, this may be a good review of what you've worked through.

Questions:

• Are you aware of your potential audience's frustration? (If not, you need more research)
• Is there an existing solution for the frustration? What is it? (If not sure, you need more research)
• Is there any challenge/impracticality of the existing solution? What is it?
• How can you solve that challenge?
• What is the block to realize it? What is the missing factor?
• Is your current product matching the audience's frustration/want? (If not, you need to revise/improve your concept/product or change the target audience)
• Which area needs the most immediate work?

Think about the deep level of the audience's frustration:
e.g. the frustration to attend the Marketing Study Group - not only to promote their own business but they want to help people and contribute the community/society

Update your previous work as needed.


For those who missed the session, here is the short description to see how it started.

Part I  Introduction:  What is Marketing (6:25)
What we are learning and why
 

 

Work:  Frustration and Solution (1:00)

Reference:
002 'Frustration and Solution' Work Instruction Sheet
*Spend at least 10 minutes, longer if possible, and write down as much as you can.

Please try the work yourself to clarify who's your audience, what's their frustration and what can be the solutions for them.
I suggest you prepare a new notebook only for this study group records. There will be more work coming and I found it becomes a great reference later when everything is on  just one notebook.


There are continuous video clips available for the study group members.

Please contact us if you don't have the active links to access those videos.

To contact: send e-mail to info☆ordinaryfamilyfoodlife.ca
(change ☆ to @ to send the message).


The rest of videos are:

Part II: Sharing the result of work (approx. 9:00)
Brief explanation of the work and 1st sharing (health support and education)

Part III: Sharing the result of work (approx. 22:00)
2nd and 3rd sharing (real estate and renovation; health promotion, community project and tourism)

What's next?

Coming soon, stay tuned.